If the buzzword for the industry in 2024 was "generative," then after another AI round, the industry is sobering up. This year's PICTURE THIS conference is therefore looking beyond the hype in order to take a pragmatic look into how pioneering creatives, producers, and innovation frontrunners are adapting to this new industry environment beyond the headlines and buzzwords.

Welcome from Conference Supporters

Picture This is a one-day event dedicated to exploring the intersection of storytelling, technology, and visions for the future of filmmaking.

Picture This Conference

PICTURE THIS: DAVID WILLIAMS

With more than two decades of experience spanning CGI, VFX, animation, and theme parks, David has built and guided creative teams at The LEGO Group and beyond, always with a focus on pushing the boundaries of how stories can be told through technology.

Sessions

Welcome from Conference Supporters

More sessions

Fireside Masterclass: Exploring Vision, Craft, and Technology in Bringing Magic to the Screen

From Smalltown to Hollywood. A FrostFX behind the scenes look into HBO’s Emmy winning 'The Penguin'

The Synthetic Collaborator: AI as a Creative Partner in VFX for Scandinavian Independent Film

Breaking Barriers: Meet and Learn from Poland's Female Screen Innovators in AI, Virtual Production, and VFX

Beyond the Hype: Challenging the Frontiers of Imagination, Illusion, and Cinematic Storytelling with Artificial Intelligence

Contributor, Peer, or Challenger? AI in the Writers' Room

Fireside Chat

Picture This Panorama: Case Studies from European and Nordic Films