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BEYOND THE (GENERATIVE) HYPE!, COPENHAGEN, OCTOBER 21, 2025

If the buzzword for the industry in 2024 was "generative," then after another AI round, the industry is sobering up. This year's PICTURE THIS conference is therefore looking beyond the hype in order to take a pragmatic look into how pioneering creatives, producers, and innovation frontrunners are adapting to this new industry environment beyond the headlines and buzzwords.