If the buzzword for the industry in 2024 was "generative," then after another AI round, the industry is sobering up. This year's PICTURE THIS conference is therefore looking beyond the hype in order to take a pragmatic look into how pioneering creatives, producers, and innovation frontrunners are adapting to this new industry environment beyond the headlines and buzzwords.

PICTURE THIS: MARTA BRÓDKA

In a fragmented Europe, how do we build bridges to share practical knowledge across borders

Breaking Barriers: Meet and Learn from Poland's Female Screen Innovators in AI, Virtual Production, and VFX


Poland has a deep history in cinema, but also a growing reputation for excellence in screen innovation, AI, virtual production and visual effects. This session will introduce three pioneering Polish female film professionals from post-production, directing, and VFX to dissect two specific case studies. They will explore how AI can augment the quality and scope of independent production from the development stage onward. The discussion will highlight what Danish professionals can learn from Polish examples of working with major domestic and global productions to elevate their own native films and series.

Breaking Barriers: Meet and Learn from Poland's Female Screen Innovators in AI, Virtual Production, and VFX

She has worked in roles ranging from producer to post-production manager, demonstrating a wide spectrum of expertise in visual storytelling. Her selected credits include: 'Leaving Eden' (Co - Producer), 'Infinite Storm' (VFX Coordinator), 'Boxer' (VFX Producer), 'White Courage' (VFX Producer). She is also a co-founder of Lumière de Cinema, a Warsaw-based post-production company.

Speakers

Marta Bródka

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