If the buzzword for the industry in 2024 was "generative," then after another AI round, the industry is sobering up. This year's PICTURE THIS conference is therefore looking beyond the hype in order to take a pragmatic look into how pioneering creatives, producers, and innovation frontrunners are adapting to this new industry environment beyond the headlines and buzzwords.

Multi-disciplinary artist, writer, and director


PICTURE THIS: PAUL TRILLO

In the opening keynote of Picture This, Paul, lauded for his pioneering work with Artificial Intelligence, including Sora, explores how the industry's focus on mimicking reality with AI has missed the point. In his keynote and the following Q&A session, Paul will dissect the current climate of hype around generative AI and share his journey as an artist who has deliberately "misused" tools to discover their true creative potential.

Beyond the Hype: Challenging the Frontiers of Imagination, Illusion, and Cinematic Storytelling with Artificial Intelligence

Paul Trillo is a pioneering film director and creative who has consistently pushed the limits of in-camera effects and emerging technology. In the opening keynote of Picture This, Paul, lauded for his pioneering work with Artificial Intelligence, including Sora, explores how the industry's focus on mimicking reality with AI has missed the point. In his keynote and the following Q&A session, Paul will dissect the current climate of hype around generative AI and share his journey as an artist who has deliberately "misused" tools to discover their true creative potential. The session from one of the world's pioneering AI filmmakers will offer a unique view beyond the marketing claims and aim to provide a pragmatic examination of how new platforms and models like Moonvalley's Marey can be integrated into a creative workflow not just as a tool for efficiency, but as a catalyst for a new visual language. Inherently, Paul will explore what happens when we stop trying to replicate reality and start using these tools to build new ones.

Beyond the Hype: Challenging the Frontiers of Imagination, Illusion, and Cinematic Storytelling with Artificial Intelligence 

Q&A Session

Paul’s work has earned him an 21 Vimeo Staff Picks and an Emmy for his work at the Sphere in Las Vegas. He has been featured in wide range of media outlets, including The New York Times, Forbes, Rolling Stone, Vice, The Atlantic, The New Yorker, FastCo, Gizmodo, Ad Age, GQ, and more. He has been recognized as one of D&AD’s Next Directors and has won several awards, including “The One Show’s One to Watch” and “30 Under 30 Film Festival’s Director to Watch.” Recently, Paul has become a partner and co-founder of Asteria Film co., an innovation led production company with a mission to usher in an ethical approach AI to the film industry.

Speakers

Paul Trillo

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