If the buzzword for the industry in 2024 was "generative," then after another AI round, the industry is sobering up. This year's PICTURE THIS conference is therefore looking beyond the hype in order to take a pragmatic look into how pioneering creatives, producers, and innovation frontrunners are adapting to this new industry environment beyond the headlines and buzzwords.

Fireside Masterclass: Exploring Vision, Craft, and Technology in Bringing Magic to the Screen

Picture This is a one-day event dedicated to exploring the intersection of storytelling, technology, and visions for the future of filmmaking.

Sessions

Fireside Masterclass: Exploring Vision, Craft, and Technology in Bringing Magic to the Screen

More sessions

Breaking Barriers: Meet and Learn from Poland's Female Screen Innovators in AI, Virtual Production, and VFX

Beyond the Hype: Challenging the Frontiers of Imagination, Illusion, and Cinematic Storytelling with Artificial Intelligence

Contributor, Peer, or Challenger? AI in the Writers' Room

Q&A Session

Picture This Panorama: Case Studies from European and Nordic Films