If the buzzword for the industry in 2024 was "generative," then after another AI round, the industry is sobering up. This year's PICTURE THIS conference is therefore looking beyond the hype in order to take a pragmatic look into how pioneering creatives, producers, and innovation frontrunners are adapting to this new industry environment beyond the headlines and buzzwords.

Picture This is a one-day event dedicated to exploring the intersection of storytelling, technology, and visions for the future of filmmaking.

Picture This Conference

How can a small group of visionary creatives from one of Europe's smallest countries, with an equally small industry, shake the world of prime-time Hollywood?

From Smalltown to Hollywood. A FrostFX behind the scenes look into HBO’s Emmy winning 'The Penguin'

Frost FX founder Marko Post and VFX supervisor Eugene Bondar made history in 2025 by bringing home an Emmy for their work on HBO’s “The Penguin.” The exclusive, last-minute session at Picture This, with the hottest VFX team of the moment, deconstructs how a focused group from a small country collaborated with international partners to deliver Emmy-recognized visual effects for prime-time television. Learn about the creative processes, technical solutions, and practical takeaways that helped transform local VFX work into a global success, paving the way for high-quality productions locally and for Europe's independent filmmakers.

Under his leadership, FrostFX has delivered high-end visuals for HBO’s 

, Netflix, Amazon, and Apple, establishing itself as a top-tier creative partner for major studios and brands. Marko also founded Hyperworlds, an AI storytelling platform pioneering “relationship-native” virtual characters that form emotional bonds with audiences. A mentor and innovation strategist, he bridges AI, creativity, and business, helping companies turn emerging technology into competitive advantage.

Speakers

Marko Post

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