If the buzzword for the industry in 2024 was "generative," then after another AI round, the industry is sobering up. This year's PICTURE THIS conference is therefore looking beyond the hype in order to take a pragmatic look into how pioneering creatives, producers, and innovation frontrunners are adapting to this new industry environment beyond the headlines and buzzwords.

Picture This is a one-day event dedicated to exploring the intersection of storytelling, technology, and visions for the future of filmmaking.

Program

Program 2025

Beyond the Hype: Challenging the Frontiers of Imagination, Illusion, and Cinematic Storytelling with Artificial Intelligence

Q&A Session

Contributor, Peer, or Challenger? AI in the Writers' Room

Fireside Masterclass: Exploring Vision, Craft, and Technology in Bringing Magic to the Screen

Breaking Barriers: Meet and Learn from Poland's Female Screen Innovators in AI, Virtual Production, and VFX

Picture This Panorama: Case Studies from European and Nordic Films