If the buzzword for the industry in 2024 was "generative," then after another AI round, the industry is sobering up. This year's PICTURE THIS conference is therefore looking beyond the hype in order to take a pragmatic look into how pioneering creatives, producers, and innovation frontrunners are adapting to this new industry environment beyond the headlines and buzzwords.

Picture This is a one-day event dedicated to exploring the intersection of storytelling, technology, and visions for the future of filmmaking.

Program

Program 2025

Welcome from Conference Supporters

Beyond the Hype: Challenging the Frontiers of Imagination, Illusion, and Cinematic Storytelling with Artificial Intelligence

The Synthetic Collaborator: AI as a Creative Partner in VFX for Scandinavian Independent Film

Fireside Chat

From Smalltown to Hollywood. A FrostFX behind the scenes look into HBO’s Emmy winning 'The Penguin'

Contributor, Peer, or Challenger? AI in the Writers' Room

Breaking Barriers: Meet and Learn from Poland's Female Screen Innovators in AI, Virtual Production, and VFX

Picture This Panorama: Case Studies from European and Nordic Films