Paul Trillo is a pioneering film director and creative who has consistently pushed the limits of in-camera effects and emerging technology. In the opening keynote of Picture This, Paul, lauded for his pioneering work with Artificial Intelligence, including Sora, explores how the industry's focus on mimicking reality with AI has missed the point. In his keynote and the following Q&A session, Paul will dissect the current climate of hype around generative AI and share his journey as an artist who has deliberately "misused" tools to discover their true creative potential. The session from one of the world's pioneering AI filmmakers will offer a unique view beyond the marketing claims and aim to provide a pragmatic examination of how new platforms and models like Moonvalley's Marey can be integrated into a creative workflow not just as a tool for efficiency, but as a catalyst for a new visual language. Inherently, Paul will explore what happens when we stop trying to replicate reality and start using these tools to build new ones.