If the buzzword for the industry in 2024 was "generative," then after another AI round, the industry is sobering up. This year's PICTURE THIS conference is therefore looking beyond the hype in order to take a pragmatic look into how pioneering creatives, producers, and innovation frontrunners are adapting to this new industry environment beyond the headlines and buzzwords.

Fireside Chat

The European-based film and media innovation strategist, Sten-Kristian Saluveer is an awarded film producer and programmer, public speaker and moderator, mediatainment & technology entrepreneur. He is the Strategic Advisor and Head of the innovation track - NEXT - at Marché du Film of the Festival de Cannes

PICTURE THIS: STEN-KRISTIAN SALUVEER

Since 2020, Sten has served as Advisory Board member for the Future Hubs of the Flemish Public Broadcaster VRT along with BBC, RTBF, EBU, MCB and the Red Bull Media House, and a spokesperson for the Creative KIC of the European Institute of Innovation and Technology. He is also one of the instigators of STADIEM, the €5.8 million H2020 co-financed fund to support scaling pilots with top European startups and corporates in the media and content sector.

Sten holds a BA in Electronic Media (film and television production, communications) from Concordia University Estonia, MA in Interdisciplinary Information Studies from The University of Tokyo, and is currently finishing his PhD dissertation at the University of Tokyo on value creation in content and film markets. He has further educated himself in New Media & Communications (Jönköping University, Sweden), Creative Industries Management MA (Estonian Music Academy), and in classical Japanese literature and philosophy (Tallinn University, Estonia).

He also lectures up and coming film executives at the Baltic Film and Media School / Tallinn University, the Taipei Film Academy, Ties That Bind program (EAVE), the Israel Co-Pro Market, The NEXT Wave program of the DFFB Academy Berlin, the NIFF on Tour Program at CERN, and the Geneva Film Festival. He is an in-demand public speaker and moderator on international summits and conferences, including Kellogg School of Management / Twin, DLD Conferences, and many others.

Sten-Kristian Saluveer

Film and Media Innovation Strategist

Picture This is a one-day event dedicated to exploring the intersection of storytelling, technology, and visions for the future of filmmaking.

Picture This Conference

Multi-disciplinary artist, writer, and director


PICTURE THIS: PAUL TRILLO

Paul’s work has earned him an 21 Vimeo Staff Picks and an Emmy for his work at the Sphere in Las Vegas. He has been featured in wide range of media outlets, including The New York Times, Forbes, Rolling Stone, Vice, The Atlantic, The New Yorker, FastCo, Gizmodo, Ad Age, GQ, and more. He has been recognized as one of D&AD’s Next Directors and has won several awards, including “The One Show’s One to Watch” and “30 Under 30 Film Festival’s Director to Watch.” Recently, Paul has become a partner and co-founder of Asteria Film co., an innovation led production company with a mission to usher in an ethical approach AI to the film industry.

Paul Trillo

Martin regards AI not merely as a tool, but as a creative collaborator, a synthetic brain with the potential of a child’s, one that can be shaped and guided by human intent. This philosophy underpins his belief that AI can serve as an artistic partner in filmmaking, capable of expanding what is visually and emotionally possible.

A frequent speaker at industry events, Martin has delivered technical keynotes at the Cannes Film Festival and presented his ideas at DR, TV 2, and various production companies. His talks combine artistic insight with technological depth, exploring how AI and innovation are reshaping the future of cinematic storytelling.

Sessions

Fireside Chat

More sessions

Fireside Masterclass: Exploring Vision, Craft, and Technology in Bringing Magic to the Screen

From Smalltown to Hollywood. A FrostFX behind the scenes look into HBO’s Emmy winning 'The Penguin'

The Synthetic Collaborator: AI as a Creative Partner in VFX for Scandinavian Independent Film

Breaking Barriers: Meet and Learn from Poland's Female Screen Innovators in AI, Virtual Production, and VFX

Beyond the Hype: Challenging the Frontiers of Imagination, Illusion, and Cinematic Storytelling with Artificial Intelligence

Contributor, Peer, or Challenger? AI in the Writers' Room

Welcome from Conference Supporters

Picture This Panorama: Case Studies from European and Nordic Films